[Image] Video? Gary Vaynerchuk is the poster child for demonstrating authenticity while building trust in his personal and business brand. Another great example overall would be what Ben Yoskowitz is doing at Standout Jobs. Learn from that.Video and audio are great tools to build up an experience with your potential audience. It gives people a sense of how you might be in person. Even though you could edit the hell out of your media such that you’d still show up as polished and professional, it’s one more wall coming down between a “no” and a “yes.”
This is an excellent article with some brilliant online business marketing information, see Social Media Starter Moves for Freelancers by Chris Brogan
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