Wednesday, July 30, 2008

*Latest Borrell Associates report

Newspaper vendor, Paddington, London, February... [Image] ...digesting the latest Borrell Associates report, “Online Promotions: The Big Shift,” but I think it’s safe to say that there are some surprising — and potentially controversial — predictions for local media. At the heart of the report is the forecast that online promotions — money that local companies spend to promote their own online initiatives, including public relations — “will nearly triple over the next five years to $22.8 billion, surpassing all other online advertising categories.” The report says “the inability of newspapers, magazines, radio and TV to prove return on advertising investment has led to a swing toward promotional spending.”

Read the rest of this great information at ‘Startling revelations’ in new Borrell report by Cory Bergman

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Wednesday, July 23, 2008

*Create A Marketing and Advertising Video For Business

Comparison of high and standard quality YouTub... [Image] Video is a great tool to build a personal relationship with your audience. Your visitors get a more true sense of how you might be in person. Using video to connect with your customers is so much more effective, because the average attention span of your web visitors can be measured in seconds.

If you watched 60 seconds of video and then tried work out how much text you would need to say exactly the same thing, then I think you’d be surprised at how much more of your message reaches your web visitors by way of a video, because it is never simply the words you speak. Video conveys your voice tone and body language also.

According to comScore, Americans watched 10 billion online videos, during the last month of 2007 alone. So many internet users are viewing online videos, yet still so few advertisers are actively engaged in reaching them. One example that I did find, of a well-crafted video marketing approach, can be seen at the site. Businesses need these types of services, to support them with getting their message online and into their local markets.

You can create your own videos and put them out at the various video submission sites. It definitely puts you ahead of the game with regard Google rankings and being seen in the first page of customer online searches. However, there is more to effective video marketing than just slapping video content up on your web pages and dropping them into YouTube.

Here are your basic steps to creating your own online video. For each of these, you can do a Google search to find the best available tools.

The first step in making an online video is to get a video recording device that will allow for downloading the movie to your computer after shooting your film.

You're now ready to spend time on pre-production and planning. Remember to highlight a single-focus broadcast, keep it simple and avoid diluting your message.

Movie editing software allows you to preview and edit your videos on your computer. There are very cheap versions and there are those that allow for creating amazing effects. You will want formatting and compression tools to convert those AVI, WMV or MPEG files into lean, mean, bandwidth-friendly Streaming Flash videos (SWFs).

Next, search for players, software programs or web codes, allowing you to embed your videos at your own sites or blogs.

To truly get your message found and crawled by the search engines, you will need to submit your video at the many video submission sites e.g. YouTube, Google video, Yahoo video. Video upload time, at each site, depends on the speed of your internet connection. Various formats may be required too.

Like most businesses, the time it takes to learn about these things and to produce a video is better spent elsewhere, and therefore the task is best outsourced to an expert. To gain the respect of your potential clients, it is important to stand out as an expert with your video marketing campaign. You want to create original and high-quality content. First impressions do count.

Video will change the way people market products and services on the internet, even if currently, the internet is very much driven by text and still graphics. With new video publishing technology, that will change very quickly, because video has the power to touch people's emotions. Business marketers and advertisers, who learn to master it, will definitely have the edge.

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